July 18, 2023: In a recent development, South Korean football sensation Son Heung-min, who plays for Tottenham Hotspur, has embraced a new responsibility in his homeland. He is now the brand ambassador for Samsung Electronics Co.’s Galaxy smartphone lineup, an exciting role set to captivate fans and tech enthusiasts alike.
Caught sporting a sleek black smartwatch at the Incheon International Airport, Son’s fashion choice quickly became the talk of the town among his admirers. Social media buzzed with speculations that the enigmatic timepiece might be Samsung’s highly anticipated Galaxy Watch6, soon to be unveiled at the Galaxy Unpacked 2023 event later this month.
Responding to the enthusiasm, Samsung confirmed that Son donned the Galaxy Watch6 during his airport appearance, providing a delightful sneak peek.
Samsung’s joyous announcement soon followed as the tech giant declared Son Heung-min as the new face of their Galaxy brand. Emphasizing the football star’s profound impact on the hearts of Koreans through soccer, Samsung expressed delight in collaborating with him.
As a brand ambassador, Son aims to showcase various looks and activities associated with the Galaxy brand. His association with Samsung Electronics began after the FIFA World Cup Qatar in 2022 when the company presented him with a limited edition Galaxy Z Flip 4, a heartfelt token of appreciation for his outstanding performance during the World Cup.
Son’s strategic display of the Galaxy Watch6 in public is no coincidence. It is a deliberate marketing tactic by Samsung, building excitement and anticipation for the upcoming Galaxy Unpacked event.
As the world’s largest smartphone maker, Samsung is set to unveil a new line of smartphones, including additions to its high-end Galaxy Z Fold and Z Flip series, alongside the highly anticipated Galaxy Watch6, which Son proudly showcases as the new Galaxy brand ambassador.
Galaxy Unpacked 2023 is scheduled at COEX in southern Seoul on July 26, promising a night filled with cutting-edge technology and innovations.
With Son Heung-min at the forefront, Samsung’s Galaxy brand has found an inspiring and engaging ambassador, ready to captivate the world with the allure of technology and the excitement of football.