November 14, 2023: American Express is amplifying its support for small businesses with an innovative augmented reality (AR) experience for Small Business Saturday, November 26, 2023. The AR initiative aims to drive customer engagement and promote local businesses during this crucial shopping day.
Customers can scan Shop Small® signs at participating small businesses using the American Express app to participate. This will activate an AR overlay, bringing the signs to life with interactive elements and special offers. Customers can explore virtual product demonstrations, engage in gamified challenges, and uncover hidden treasures.
“American Express is committed to empowering small businesses and helping them thrive,” said Stephanie Mathis, executive vice president and general manager of Global Small Business Services at American Express. “Small Business Saturday is a pivotal day for these businesses, and we’re thrilled to leverage AR technology to create an engaging and memorable experience for shoppers and business owners.”
The AR experience extends beyond physical stores. Customers can also access the AR feature through the Shop Small® digital map on the American Express website. This allows them to explore participating businesses virtually and discover unique offerings.
The AR initiative is one of many ways American Express supports small businesses during Small Business Saturday. The company also provides marketing and promotional resources to help businesses attract customers and boost sales.
Small Business Saturday has become a national tradition, encouraging shoppers to support local businesses during the holiday shopping season. American Express’s AR initiative is a creative and engaging way to amplify this movement and showcase the value of small businesses to their communities.