Why is selling the brand internally as important as the external world?

When devising marketing campaigns for a brand, the primary focus usually lies on engaging the external target audience to boost sales and foster brand loyalty through impactful assets and experiences. However, for a brand to truly thrive, it is crucial that employees within the organisation also deeply connect with the brand’s values and mission, just as much as the customers outside of it do. If the internal team lacks full engagement, a sense of belonging, and belief in the brand’s purpose, they won’t be able to genuinely deliver on the brand promise to customers and prospects.

Using Core Values to Impact Your Bottom Line

Sticking to your core values as a leader is vital for retention of engaged, high performing employees.

Gender parity is still out of reach: How can we disrupt gender and cultural biases?

Women are as equally qualified for leadership positions as their male counterparts; however, we are not receiving these positions in the same manner that men are. Women are identical from men on key leadership traits, such as the capacity for innovation and intelligence. Some individuals believe that women make stronger leaders than men because as women, we are more empathic and organized.

The Importance of Creating Culture in the Workplace

Without a doubt, family is everything to me. I grew up in the Philippines where everything revolved around family. No matter what was going on in life, family always came first. I moved to the United States when I was 11, but that sense of commitment and community remained with me and has always directed my path forward.

Business Leadership Master Roles

Knowing how to lead in a given situation and time frame is the defining factor for adaptable and capable modern business leaders.

4 things leaders need to advance their teams

When I launched The Jinks Perspective as a coaching company, I knew from the beginning that I wanted to help leaders and their teams achieve 3 things to help advance their personal and organizational missions: Clarity, simplicity, and alignment. As I have coached thousands of leaders over the past two decades, I have realized that there is critical 4th element as well: Inspiration.

Awareness, Clarity, and Alignment before Actions leading to Results.

Whenever my kids were facing a challenge, be it a school exam or a competition, we’d send them off with our favorite line from the movie An American Tail, about Fievel the mouse. “Release the secret weapon” we’d bellow (best said with a lazy “R”). In this animated show it was the mice against the cats, and at the show’s climax the mice turn the tide of battle by releasing the Giant Mouse of Minsk – a huge mechanical mouse that chased the cats down the pier and into the bay. This quote always brought a smile and a reminder to our kids that they were a secret weapon.

9 CEO Pitfalls and How to Avoid Them

Being a leader is the perfect way to ensure that you face your own imperfections on a daily, if not hourly, basis. Being the top leader is utterly thankless. If things go well, people assume you are lucky.
If things are go poorly, it’s all your fault.So how do CEOs deal with the discomfort of knowing they are constantly being judged and found wanting? Most find ways to be right even when they’re not. And many surround themselves with people who shore up their insecurities—which is the worst possible thing they can do.

Are You Creating a Culture of Burnout or High Performance?

When you have a team looking to you for guidance and inspiration, there’s something very important you need to keep in mind, and that is that your emotions are contagious. “Fake it ‘til you make it” isn’t going to cut it, and how you genuinely feel on an everyday basis really matters. If you or your team are struggling with mental, emotional, physical, or psychological fatigue (which is so common these days), you’ve got to actually make the shifts needed to survive these times and thrive. I’d like to share some approaches that will help you.

Driving Accelerated Results in an Increasingly Competitive Environment

According to a recent study1) of global CEOs by The Conference Board there are 3 themes that constantly rise to the top of their concerns in order: Recession Risk, More intense competition, Tight labor market.