Peter Gibbs is CEO of Ainscough Crane Hire, the UK's only truly national lifting business. Under his leadership, the company has repositioned itself to compete on safety, service quality, and sustainability rather than price alone, driving significant growth through rigorous training standards, upgraded technology, and a culture that empowers colleagues to prioritize safe decision-making on every job.
Gibbs credits much of his approach to a small set of leadership habits: bringing personal energy and grit to the work, setting a clear and ambitious vision and communicating it with passion, planning adaptively using structured decision frameworks, and building strong review processes to keep teams accountable to measurable outcomes.
Beyond Ainscough, Gibbs chairs the Crane Interest Group, where he has helped shape industry-wide standards, including the sector's first roadworthiness guidelines and operating practices for crane operators across the UK.
