Pablo Diaz is CEO of Direct Solar America, a company he founded roughly a decade ago to fix what he saw as inefficiencies in how solar customers and contractors worked together. He has positioned solar energy as a way to both protect the environment and lower costs for homeowners and businesses, and leads with a philosophy built around leading by example and recognizing his team's contribution to the company's growth.
Direct Solar America operates as a platform that simplifies the process of going solar by bringing together technology selection, construction quality, and financing options in one place. The company works with dozens of contractors and has built a substantial pipeline of commercial development projects.
Diaz has focused the business on serving the large share of consumers looking for the best overall value rather than simply the newest technology, aiming to give customers financially sound recommendations tailored to their actual needs.
