Vicenç Hernández is Chief Executive Officer of Tecnotramit, a real estate and financial services firm operating across Spain and Portugal. Holding a PhD in economic psychology, he applies that background directly to how he leads, using it to guide organizational strategy and decision-making rather than treating it as an academic credential alone.
Over more than twenty years in the industry, Hernández has shown a repeated ability to spot opportunity in disruption, notably steering Tecnotramit to diversify beyond mortgage management during the 2008 financial crisis. He argues that lasting transformation requires cultural change alongside new technology, cautioning against letting automation crowd out human connection and emotional intelligence.
Looking ahead, Hernández is pursuing international growth for the company, particularly in Latin America, while maintaining a workplace culture built around diversity and social responsibility — one in which women hold more than 80% of management positions.
