Christian Godoy serves as CEO and President of Lares Research, a California-based medical equipment manufacturer. With more than 15 years in business development, he has built a reputation for driving revenue growth and expanding market share through strategic leadership and innovative sales approaches, with a philosophy centered on connecting with teams, motivating performance, and inspiring shared ownership of organizational goals.
At Lares Research, Godoy has led modernization efforts including the adoption of data analytics tools for evidence-based decision-making across departments. He stresses the value of treating failure as a learning tool and leading by example, and has prioritized innovation aimed at helping the company identify and dominate niche markets, alongside stronger training and onboarding programs, all in service of his broader goal of making the work of medical professionals easier and more effective.
