Sergio Martínez Campos is CEO of Hispano Suiza, the Spanish luxury automaker with more than 120 years of history. He describes leadership as a cycle of achieving goals and then setting new challenges, a mindset he leaned on heavily while guiding the company's team through the disruption of the COVID-19 pandemic by giving clear direction while staying flexible as circumstances changed.
Campos places a strong emphasis on connecting his team to the brand's mission and investing in young talent, partnering with business and design schools including IESE, ESADE, and the IED to bring in new ideas and future employees.
Under his leadership, Hispano Suiza has developed electric hypercars such as the Carmen and Carmen Boulogne, continuing the brand's tradition of bespoke luxury with thousands of possible customization options for buyers.