Berno Stoffel leads Seilbahnen Schweiz, the Swiss Cable Car Association, representing roughly 350 cable car operators and 120 industrial suppliers across Switzerland. Despite coming from a non-technical background, holding a doctorate in the sociology of religion, Stoffel has transformed the association through determined, people-focused leadership that emphasizes solution-oriented thinking and collective action.
Known for his optimism and hands-on approach, Stoffel champions a culture where mistakes become learning opportunities and employee potential is prioritized over pointing out weaknesses. His tenure has produced measurable results, including successful industry lobbying that allowed Swiss ski resorts to keep operating during COVID-19 lockdowns and helped the industry capture additional European market share, alongside securing substantial government relief packages. He has also modernized the association's strategy, digitized its operations, and launched sustainability initiatives addressing energy challenges in mountain tourism.
Stoffel's philosophy centers on trusting people, setting ambitious goals, and leading by example rather than ego, believing that a leader must project confidence while staying accessible and honest about personal limitations.
