Peter Moore is founder and CEO of It's Lolly, a hospitality technology company providing cloud-based point-of-sale and back-office systems. He built the business around two priorities: strong technology and a strong team, favoring hires whose values and goals align with the company's and giving them room to work to their strengths.
Moore describes his own style as a visionary streak balanced by a practical ability to cut through complexity and deliver solutions clients actually need. Under his leadership, It's Lolly has grown into an enterprise-level provider serving everything from single-site operators to large hospitality groups, including recognizable clients such as BMW and Southampton FC, and the company launched Snapserve, an AI-powered cashierless checkout system.
He places a strong emphasis on payment security, working with processing partners such as Worldpay and NMI Clover, and favors building proprietary technology within an integrated ecosystem rather than depending heavily on third parties. Moore has continued pushing the roadmap forward with planned features like allergen alerts and carbon footprint indicators, insisting that any technology the company ships must be simple to use and deliver clear, measurable returns.
