Nancy Lazkani is founder and sole owner of Icon Media Direct, a direct response media agency she established in 2000. Starting out as a media buyer, she built expertise in performance marketing over more than two decades, growing Icon into a well-established agency in a media industry that remains largely male-dominated, doing so while navigating the added challenges of being a single mother.
She has run the agency around a philosophy of partnership and continuous innovation, encouraging teams to work without silos and to keep questioning conventional approaches rather than settling into routine. Under her leadership, Icon has positioned itself at the front of emerging media technologies, including OTT and connected TV platforms, working with major streaming partners to help clients measure and attribute results more precisely.
Lazkani has emphasized data science and proprietary measurement tools as central to the agency's work, aiming to deliver measurable returns for clients as viewing habits continue shifting between traditional television and streaming.
