Kristen Moore is CEO of Destinations of Distinction, a luxury travel hospitality representation and digital marketing firm. She joined the company in 2009 and became CEO in 2013, and has since shifted the business away from traditional face-to-face sales toward a full-service digital marketing operation, a change that helped the firm adapt when the pandemic upended traditional travel sales.
Moore runs the organization with a flat hierarchy that favors empowering staff over conventional top-down management, describing her relationship with her team as working together rather than people working for her.
She has become known as an advocate for female entrepreneurs in the travel industry, and her leadership style emphasizes understanding each team member's individual strengths as the foundation for setting ambitious, innovation-driving goals.