Leadership Outlook

Joanna Swash

Moneypenny PA

  • Business Services & Consulting
  • UK
Joanna Swash

Joanna Swash is Group CEO of Moneypenny, an outsourced communications company founded in 2000. She joined as the company's very first salesperson and has since driven its growth for 15 years, including expanding operations into the US market and steering ongoing investment in technology and innovation.

Under her leadership, Moneypenny has grown to more than 1,000 employees and around $62 million in annual revenue, handling upwards of 20 million communications each year for roughly 21,000 clients across services like live chat, digital switchboards, and broader customer contact solutions.

Swash showed adaptive leadership during the COVID-19 pandemic, quickly setting up remote-work capability for the entire team without disrupting service quality, and introducing measures such as a billing freeze for struggling clients and free access to digital switchboard tools — moves that also helped grow some of the company's newest, fastest-growing services. She describes her philosophy simply as helping businesses focus on what they do best by letting Moneypenny handle their communications.