Jeff King leads the Real Estate Board of Greater Vancouver, bringing experience from the music industry, where he served as Chief Operating Officer of SOCAN, Canada's largest rights management organization. Since joining REBGV, he has championed a technology-forward vision for real estate, advocating for innovations such as blockchain and artificial intelligence to modernize transactions and enhance professionalism.
King's strategic approach rests on three pillars: operational excellence, industry leadership, and product innovation. Rather than viewing digital disruption as a threat, he believes the sector should embrace new technologies and collaborate with emerging market players to strengthen the profession and better serve members and the public.
