Jeff King is CEO of the Real Estate Board of Greater Vancouver, leading a professional association representing 15,000 REALTORS across Metro Vancouver. He came to the role from the music industry, where he previously served as COO of SOCAN, and has brought that outside perspective to a push for modernizing real estate through technology.
King's strategy centers on adopting tools like blockchain, artificial intelligence, and digital marketplaces to improve transparency and professionalism in the industry while keeping realtors' advisory role central to transactions. Under his leadership, REBGV has organized its work around three pillars: operational excellence, industry leadership, and product innovation.
He favors a collaborative approach to industry change, emphasizing partnerships, open data, and building bridges with new entrants to the real estate technology space rather than treating them as competitors to shut out.
