Trailblazers Outlook

Harry Lee

CitrusBits

  • IT
  • USA
Harry Lee

Harry Lee is CEO of CitrusBits, a mobile app development agency that works at the intersection of user-focused design, mobile engineering, digital strategy, and emerging technology such as augmented reality, blockchain, and IoT. He has built the company's client roster to include major names such as Burger King, Quiksilver, Symantec, and Sotheby's, alongside a steady stream of startups and midsize businesses.

Under Lee's leadership, CitrusBits built Erupt, a video-based debate platform developed with Emmy Award-winning producers, delivering a fully functional, scalable app within four months, a turnaround that impressed clients, investors, and early users alike.

One of the agency's standout projects under his direction was a full rebuild of Burger King's mobile app, which lifted its user rating from one or two stars to 4.5 stars while driving roughly 400,000 monthly user acquisitions, 1.3 million monthly engagements, and a reported 1000 percent return on investment for the client.