Gregory Baker is the founder of Intro Crowd, a financial technology platform working to address the UK's affordable housing shortage. Drawing on years of experience starting, growing, and acquiring businesses in financial services, Baker has turned his attention to using modern construction methods and ethical investment practices to make housing more accessible.
Through Intro Crowd's online investment platform, Baker has opened affordable housing projects to qualified individual investors, a segment of the market previously dominated by large developers. His model pairs strategic land investment with community-focused, wellness-oriented development, built on partnerships with housing associations, architects, and environmental consultants.
Baker points to lessons on adaptability and resilience from business literature as an influence on how he leads through uncertainty, applying that mindset to a mission he frames as both commercially and environmentally driven.
