Geneviève Fortier serves as CEO of Promutuel Insurance, a roughly $1 billion Quebec-based mutual insurance organization with roots dating back to 1852. As the company's first female chief executive in its 170-year history, she brings extensive human resources leadership experience and a commitment to diversity and inclusive management.
Since taking the helm in 2020, Fortier has championed a strategic growth agenda focused on member satisfaction and organizational expansion while preserving the mutual associations' community-oriented values. She advocates for gender parity in leadership, has appointed six women to vice president roles, and supports women's professional advancement through her involvement with Effet A, while balancing her career with family life as a mother of three adult children.
