Emily Pearl Goodstein founded Greater Good Strategy, a digital marketing and fundraising firm that has grown from a solo operation to a 60-person team in just four years. Her agency specializes in serving nonprofit and mission-driven organizations, with a culture emphasizing inclusivity, social justice, and remote-first work.
Grounded in Jewish values focused on repairing the world, Goodstein has built a women-led business that prioritizes emotional intelligence, authentic team connections, and flexibility. Despite pandemic disruptions, her firm grew its client base by 200% while maintaining its commitment to social impact, and she now aims to triple the company's size within five years, pursue B Corp certification, and expand mentorship initiatives.
