Elizabeth Loge is Chief Executive Officer of CBS Rentals, a third-generation, family-owned equipment rental company founded in 1965. Since the company's 2015 acquisition by Jason Herin, she has helped lead its shift from a traditional rental operation into a more technology-driven business, guided by a leadership approach built around integrity, service, innovation, and performance.
Loge has been a vocal advocate for women in the rental and construction industries, launching the Women Leaders of CBS Rentals initiative to encourage, educate, and empower women within the company and create a clearer path into leadership roles. She has framed the company's people as its greatest asset, pairing that philosophy with continued investment in technology, including the CBS 360 platform designed to position the company as a strategic partner for customers rather than just an equipment supplier.
During the COVID-19 pandemic, Loge prioritized transparent communication with employees, including virtual town halls addressing safety and business continuity, and has continued to invest in remote diagnostics and improved service dispatch to reduce downtime for customers.
