Charif Geara is President and CEO of Nexxus Foods, a privately held specialty ingredients supplier founded in 2004. Under his leadership, the company has become known for clean-label innovation in food, beverage, and sports nutrition products sold across Canada and the United States.
Geara's approach to product development leans heavily on scientific problem-solving aimed at more sustainable outcomes, exemplified by CocoaNex, a carob-based ingredient system that can replace up to half of the cocoa powder in a recipe while easing pressure on cocoa-related deforestation.
He has spent seven years as a member of the Entrepreneurs' Organization and regularly mentors other business leaders, describing his management style as open and honest, with team input sought out before major decisions are made rather than after.
