Binu Girija is founder and CEO of Way.com, a services marketplace that blends local commerce with smart city technology, focused mainly on the automotive services sector. After several earlier ventures that didn't succeed, he built Way.com from a simple airport parking booking tool into a broader platform offering parking, car washes, and loyalty rewards, growing its user base to roughly 4 million by 2021.
Girija steered the company through a steep pandemic-era revenue decline in 2020 by pivoting toward complementary service lines rather than pulling back, which helped the business recover and continue growing. He has cited an action-oriented leadership style, drawing inspiration from entrepreneurs like Elon Musk, and has built Way.com around an asset-light, technology-driven platform model similar to companies like Airbnb and DoorDash that allows for faster scaling.
Looking ahead, Girija has talked about expanding Way.com's range of car-related services to include auto financing and roadside assistance.
